Greg Horn - Quality of Life

Brand New Brands®

Attune®

A digestive health chocolate bar providing 5X the beneficial probiotics as yogurt, created as part of Brand New Brands science-backed functional food and beverage initiative.  Attune was ultimately spun off into a successful private company based in San Francisco, CA.

Lightfull®

A high-satiety between-meal shake providing the benefits of fiber and protein, created as part of Brand New Brands science-backed functional food and beverage initiative.

Corazonas®

A tortilla chip that naturally lowers cholesterol, based on clinical research from Brandeis University, created as part of Brand New Brands science-backed functional food and beverage initiative.  Corazonas was ultimately spun off into a successful private company based in Los Angeles, CA.

Dreamerz®

A patented bedtime beverage designed to help improve sleep quality and duration, created as part of Brand New Brands science-backed functional food and beverage initiative.

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Greg understands people and business like few others I know. He’s got a talent for spotting big ideas while the rest of us are still thinking and then he backs those ideas with action.



Steve Allen, Former Head of Business Development and Licensing, Nestle S.A.; Founder, Nutrition Capital Network

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